FarmerJohn wanted to push boundaries with its food truck; which needed to appeal to potential FarmerJohn customers. I wanted the food truck to balance inspiration and information with a contemporary design. To satisfy the objective of this project, I applied consistent branding throughout the food truck.
The typography wrapped around the food truck was a pattern inspired by FarmerJohn’s products and branding. The bold red surrounding the vehicle was from the logo’s color and I wanted to keep it a very traditional, yet a very simplistic approach to the design.